Course overview
Build degree-level knowledge through practical, career-focused study.
Combine business management with brand management, consumer insight, global marketing and digital strategy.
Course overview
This online degree combines broad management knowledge with traditional and digital marketing. Students build their abilities progressively across brand management, consumer insight, global marketing, digital strategy, innovation and business transformation.
Study options
The course is delivered fully online with flexible access to teaching materials, digital learning activities and academic support. The published duration is three years or longer when studied part-time.
Professional development
Learning and assessment are designed to connect academic knowledge with current professional practice and transferable workplace skills.
Curriculum
Explore the complete Level 4, 5 and 6 module structure.
04Level 4
Level 4 · 120 credits
120 credits
Level 4
Level 4 · 120 credits
- Digital Skills & Professional Development20 credits
- Contemporary Business Environment20 credits
- Marketing Dynamics20 credits
- Introduction to Business Finance20 credits
- People Management20 credits
- Technology & Innovation20 credits
05Level 5
Level 5 · 120 credits
120 credits
Level 5
Level 5 · 120 credits
- Data Analytics & Management20 credits
- Business Start-up20 credits
- Sales Management20 credits
- Digital & Social Media Marketing20 credits
- Managing Brands20 credits
- Consumer Insights20 credits
06Level 6
Level 6 · 120 credits
120 credits
Level 6
Level 6 · 120 credits
- Business Transformation20 credits
- Entrepreneurship and Innovation20 credits
- Corporate Governance, Law & Ethics20 credits
- Independent Study20 credits
- Global Marketing20 credits
- Marketing & Digital Strategy20 credits
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessment uses marketing plans, brand and consumer analysis, campaigns, reports, presentations and an independent study.
Entry requirements
Your route onto the course.
Academic entry
- Two subjects at GCE A Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent.
- A recognised Access to Higher Education programme or an accepted equivalent may also be considered.
English language
- IELTS 6.0 overall with no component below 5.5, TOEFL iBT 80, or an accepted equivalent.
- Previous study in English may be accepted with suitable evidence of the medium of instruction.
Fees & funding
Understand the full cost.
Arden states that published fees relate to the intake on which the student enrols, rather than the application date.
Students who require a visa to study in the UK may be charged the fee associated with their home country.
Funding your study
This course is listed as eligible for Student Loans Company funding to help with tuition fees and other study expenses, subject to personal eligibility.
What you’ll achieve
Skills for ideas that move forward.
Connect business strategy with traditional and digital marketing.
Develop brand, consumer and global-marketing capability.
Complete an independent study.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Career directions
- Marketing management
- Brand management
- Digital marketing
- Consumer insight
- Campaign planning
- Market research
- Business development
Frequently asked questions
Course questions.
Can I study this course online?
Yes. Arden currently lists a flexible online route for this degree.
Is UK-campus study available?
No UK-campus route is currently listed for this course; it is delivered online.
When can I start?
The current application options list October 2026. Exact availability should be confirmed before application.
Who awards the degree?
The degree is awarded by Arden University.