Course overview
Build confidence in a Foundation Year, then complete the full honours degree.
Combine commercial awareness with customer insight, marketing communications, digital marketing, business strategy and responsible decision-making. Begin with an integrated Foundation Year that develops academic, data, research and professional skills.
Course overview
This degree connects core business principles with the creative and analytical work behind contemporary marketing. Students examine finance, economics, people management and business law alongside consumer behaviour, communications and digital marketing, using practical activities to develop confident decision-making, teamwork and leadership skills.
Foundation pathway
The integrated Foundation Year develops academic communication, research, data and professional skills before progression to Year 1 of the degree after successful completion.
Teaching and learning
Teaching combines lectures, seminars, tutorials, case studies, practical scenarios, workshops, guest speakers and guided independent study. The published learning pattern identifies approximately 24% scheduled learning and teaching and 76% guided independent study at each stage.
Curriculum
Follow the published Foundation Year and three degree stages.
01Foundation Year
Level 3
Foundation Year
Level 3
- Communication Skills
- Data Skills
- Professional Development Skills
- Research Skills
01Year 1
Level 4
Year 1
Level 4
- Academic and Professional Skills
- Business Finance
- Economics for Business
- Business Environment
02Year 2
Level 5
Year 2
Level 5
- Managing Human Resources
- Principles and Practice of Marketing
- Legal Aspects of Business
- Marketing Communications
03Year 3
Level 6
Year 3
Level 6
- Consumer Behaviour
- Business Strategy
- Digital Marketing
- Undergraduate Major Project
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessment is linked to each module's learning outcomes and may combine coursework and examinations. Published examples include essays, reports, presentations, portfolios, in-class tests, practical activities, projects and the major project.
Formative assessment and feedback are also used to support development without contributing to the final module mark.
Entry requirements
Your route onto the course.
Foundation Year entry
- 48 UCAS Tariff points are required for Foundation Year entry.
- Five GCSEs at grade C/4 or above, or accepted equivalents, are required and must include English and Mathematics.
English language
- IELTS 6.0 or an accepted equivalent, with no component below 5.5, is required for applicants using international or EU qualifications.
Application documents
- Completed application form.
- Qualification certificates and transcripts.
- Evidence of English-language ability where applicable.
- Personal statement and any additional evidence requested during admissions.
Fees & funding
Understand the full cost.
EU nationals who meet the relevant residency requirements may qualify for Home fee status; otherwise overseas fees apply.
Fees may increase within UK legal and Office for Students limits, normally in line with inflation. The amount in the offer letter and any later formal notice should be treated as authoritative.
Funding your study
Eligible UK students may be able to access tuition-fee and maintenance support through Student Finance, subject to the exact course route and personal circumstances.
What you’ll achieve
Skills for ideas that move forward.
Connect marketing decisions with finance, economics and organisational strategy.
Plan customer, brand, communications and digital-marketing activity.
Evaluate business challenges using ethical, sustainable and data-informed thinking.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- Marketing manager
- Business development executive
- Digital marketing specialist
- Brand strategist
- Market research analyst
- Public relations officer
- Social media manager
- Sales manager
- Content marketing strategist
- Advertising executive
- Customer relationship manager
- E-commerce specialist
- Event marketing coordinator
- Business consultant
- Product manager
Frequently asked questions
Course questions.
Where is this course taught?
The course is taught at UGM Manchester in Manchester.
When can I start?
Start dates are available in September, January and May.
Who awards the degree?
The degree is awarded by the University of Greater Manchester.