Course overview
Develop specialist knowledge for a changing professional world.
Combine management foundations with digital communications, social media, content, AI marketing, data analytics, CRM, digital audiences and campaign strategy.
Course overview
Develop a critical understanding of digital marketing and management, using emerging technologies and audience insight to create strategic, ethical and measurable campaigns.
Year 1
Develop your knowledge through Academic and Professional Skills, Sustainable Business in the Contemporary Environment, Marketing and the Digital Context, Business Finance.
Year 2
Develop your knowledge through Managing Human Resources, Sustainability in Career Development, Digital Regulation and Compliance, Digital Communications, Social Media and Content Marketing, AI Marketing, Data Analytics and CRM.
Year 3
Develop your knowledge through Executing Business Strategy, Understanding Digital Audiences and Consumer Behaviour, Digital Campaigns, Undergraduate Major Project (Leadership in Practice).
Study pattern
Standard full-time delivery is on campus two days a week, Monday to Friday, usually between 10:00am and 5:00pm. Exact teaching days are confirmed by the university.
Curriculum
Three years from core principles to advanced practice and research.
01Year 1
Level 4
Year 1
Level 4
- Academic and Professional Skills
- Sustainable Business in the Contemporary Environment
- Marketing and the Digital Context
- Business Finance
02Year 2
Level 5
Year 2
Level 5
- Managing Human Resources
- Sustainability in Career Development
- Digital Regulation and Compliance
- Digital Communications, Social Media and Content Marketing
- AI Marketing, Data Analytics and CRM
03Year 3
Level 6
Year 3
Level 6
- Executing Business Strategy
- Understanding Digital Audiences and Consumer Behaviour
- Digital Campaigns
- Undergraduate Major Project (Leadership in Practice)
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Knowledge and understanding are assessed through assignments that can include written management reports, organisational or company analysis, presentations and practical responses to real-world issues.
Formative assessment and feedback are provided throughout the course to support academic development before graded work.
Most modules normally include at least two assessments. The final-year major project brings together research, critical analysis, concise academic argument and practical application.
Entry requirements
Your route onto the course.
Direct entry
- 96 UCAS tariff points from three A levels, such as BCC, are normally required.
- Alternative routes include Irish Leaving Certificate BBCCC, Scottish Highers BBCCC, a BTEC Level 3 Extended Diploma at DMM in a relevant subject, or an International Baccalaureate Diploma with 24 points.
- At least three GCSEs at grade 4/C or above, including English and Mathematics, are required.
- Mature applicants with appropriate relevant work experience may be considered individually.
English language
- IELTS 6.0 Academic or an accepted equivalent English-language qualification is normally required when English is not your first language.
- GCSE English at grade 4/C or above is required for direct entry; the foundation route normally requires grade 3/D or above.
International qualifications
International applicants may be considered through recognised A levels, an International Baccalaureate with at least 24 points, a recognised university foundation programme or relevant country-specific qualifications.
Application documents
- Completed application form.
- Qualification certificates and transcripts, with certified translations where required.
- Evidence of English-language ability where applicable.
- Personal statement and details of relevant experience where requested.
Fees & funding
Understand the full cost.
The fee for the first year is confirmed in the offer letter.
Fees may be revised where government-approved increases apply, subject to UK law and Office for Students guidance.
Published fees and later-year amounts should be reconfirmed before enrolment.
Funding your study
Eligible UK students may be able to apply for government Student Finance support towards tuition fees and living costs.
Eligibility depends on personal circumstances, previous study, the course and the provider.
What you’ll achieve
Skills for ideas that move forward.
Plan digital communications and campaigns using audience insight, content, social media, analytics and CRM.
Evaluate digital regulation, AI-enabled marketing, sustainability and ethical management decisions.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- Digital marketing manager
- Social media manager
- Content marketing executive
- Campaign manager
- CRM specialist
- Marketing analyst
- Brand manager
Frequently asked questions
Course questions.
Is a Foundation Year version available?
Yes. A separate four-year route begins with a Foundation Year for applicants who need additional preparation before Level 4.
How often will I attend campus?
The published standard full-time timetable is two campus days a week, Monday to Friday, usually 10:00am–5:00pm. Exact days are confirmed by the university.
How is the course assessed?
Assessment can include reports, organisational or case analysis, presentations, practical assignments and a final major project.