Course overview
Build degree-level knowledge through practical, career-focused study.
Build practical skills in content, social media, SEO, digital advertising, user experience, analytics, brand strategy and digital public relations.
Course overview
This vocational programme develops the technical and strategic skills used by modern digital marketers. International case studies, realistic assessments and a digital internship connect content, platforms, advertising, search, user experience and analytics with professional campaign strategy.
Study options
The course is available through UK-campus blended learning and flexible online study. Arden currently lists Daytime blended attendance for the campus route. Online study is designed around flexible access to teaching materials and scheduled academic support.
Professional development
Learning and assessment are designed to connect academic knowledge with current professional practice and transferable workplace skills.
Curriculum
Explore the complete Level 4, 5 and 6 module structure.
04Level 4
Level 4 · 120 credits
120 credits
Level 4
Level 4 · 120 credits
- Understanding Digital Marketing20 credits
- Content Production20 credits
- Audience Fundamentals20 credits
- Managing Social Media20 credits
- Building Digital Platforms20 credits
- Resource Management20 credits
05Level 5
Level 5 · 120 credits
120 credits
Level 5
Level 5 · 120 credits
- Digital Advertising20 credits
- Search Engine Optimisation and Copywriting20 credits
- User Experience Design20 credits
- Digital Marketing Campaigns20 credits
- Research for Digital Marketing20 credits
- Digital Internship20 credits
06Level 6
Level 6 · 120 credits
120 credits
Level 6
Level 6 · 120 credits
- Digital Marketing Analytics20 credits
- Global Brand Management20 credits
- Digital Marketing Strategy20 credits
- Strategic Customer Experience Design20 credits
- Digital Public Relations20 credits
- Digital Marketing Showcase20 credits
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessments simulate industry scenarios such as social-media strategy, campaign pitches, content production, analytics and customer-experience planning.
A Level 5 digital internship and final digital-marketing showcase support professional portfolio development.
Entry requirements
Your route onto the course.
Academic entry
- Two subjects at GCE A Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent.
- A recognised Access to Higher Education programme or an accepted equivalent may also be considered.
English language
- IELTS 6.0 overall with no component below 5.5, TOEFL iBT 80, or an accepted equivalent.
- Previous study in English may be accepted with suitable evidence of the medium of instruction.
Fees & funding
Understand the full cost.
Arden states that published fees relate to the intake on which the student enrols, rather than the application date.
Students who require a visa to study in the UK may be charged the fee associated with their home country.
Funding your study
This course is listed as eligible for Student Loans Company funding to help with tuition fees and other study expenses, subject to personal eligibility.
What you’ll achieve
Skills for ideas that move forward.
Accredited by the Digital Marketing Institute (DMI).
Complete a credit-bearing digital internship at Level 5.
Create a professional digital-marketing showcase at Level 6.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Career directions
- Digital marketing
- Social media management
- SEO and copywriting
- Digital advertising
- Content marketing
- Brand management
- Digital public relations
Frequently asked questions
Course questions.
Can I study this course online?
Yes. Arden currently lists a flexible online route for this degree.
Is UK-campus study available?
Yes. Current UK locations are Birmingham, Leeds, London, Manchester. Exact campus and timetable availability depends on the selected intake.
When can I start?
The current application options list September 2026, October 2026, November 2026. Exact availability should be confirmed before application.
Who awards the degree?
The degree is awarded by Arden University.