Course overview
Develop career-focused expertise at a central London university campus.
Combine global management with market research, content, digital and data-driven marketing, responsible strategy and project delivery.
Course overview
Learn how international organisations understand audiences, communicate value and make evidence-led marketing decisions across cultures and digital channels.
Entry points and duration
Published duration: 1–2 years, depending on entry point. Entry stage depends on prior qualifications and the chosen route.
Study pattern
Full-time teaching is normally scheduled between 9:00am and 5:30pm, with students typically on campus 2–3 days a week.
Curriculum
Review the published modules for each available entry stage.
02Year 2 entry
Level 5
Year 2 entry
Level 5
- Academic Skills and Employability
- Market Research and Planning
- Strategic Frameworks and Cultural Contexts in International Management
- Digital Business Models, Marketing and Operations
- Management Research and Analysis
- Communications and Content Marketing
- Academic Language Skills for Northumbria London Campus (0 credits – optional)
03Year 3 direct entry
Level 6
Year 3 direct entry
Level 6
- Career Development and Research Informed Learning
- Contemporary Business Enquiry
- Academic Language Skills for Northumbria London Campus (0 credits – optional)
- Responsible Strategy
- Responsible Marketing Strategy
- Project Management
- Digital and Data Driven Marketing
03Capstone options
Level 6
Capstone options
Level 6
- Undergraduate Consultancy Project (40 credits, optional)
- Dissertation (40 credits, optional)
- Management Enquiry (40 credits, optional)
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessment is applied and can include reports, case studies, presentations, research projects, portfolio work and consultancy-based assignments.
Teaching combines lectures, seminars, workshops, group activity and independent study, supported by academic and employability development.
Final-stage study includes an enquiry, dissertation or consultancy-style capstone together with specialist strategic modules.
Entry requirements
Your route onto the course.
Academic entry
- Direct entry to Year 2 normally requires a relevant Level 4 qualification.
- Direct entry to Year 3 normally requires a relevant HND, Foundation Degree, DipHE or equivalent Level 5 qualification.
- Relevant qualifications, prior study and professional experience are considered individually.
English language
- IELTS 5.5 with no individual element below 5.5, or an accepted equivalent, is the published minimum for applicable entry routes.
International and non-standard entry
Equivalent international qualifications are considered against current country-specific requirements. Applicants with relevant professional experience but without standard qualifications may be considered individually where the course permits.
Application documents
- Completed application form.
- Qualification certificates and transcripts, with certified translations where required.
- Evidence of English-language ability where applicable.
- Personal statement and details of relevant study or professional experience.
Fees & funding
Understand the full cost.
Fees and entry-point charges should be reconfirmed for the selected intake before enrolment.
Tuition does not normally include optional books, stationery, printing, accommodation, living costs or travel.
Funding your study
Eligible UK students may be able to access undergraduate student finance, subject to the course route and personal circumstances.
What you’ll achieve
Skills for ideas that move forward.
Plan international and digital marketing using research and audience insight.
Evaluate marketing strategy through ethical, cultural and data-driven perspectives.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- Marketing manager
- Digital marketing executive
- Market-research analyst
- Content strategist
- Brand manager
- Campaign manager
Frequently asked questions
Course questions.
Where is the course taught?
The course is taught at the London Campus.
When can I start?
Published start months are January, September.
Who awards the qualification?
The awarding university is Northumbria University.