Course overview
Advance your expertise through applied postgraduate study.
Develop international marketing expertise across digital strategy, e-commerce, leadership, consumer relationships, brand management, entrepreneurship and research.
Course overview
Explore how technology is transforming marketing while building the strategic, creative and leadership skills needed to launch, promote and grow products, services and ventures internationally.
Programme structure
Study six Level 7 modules, including postgraduate research preparation and a final integrative or major project that applies learning to a substantial professional or academic question.
Study pattern
Full-time standard delivery: on campus 2 days a week, Monday–Friday, usually 10:00am–5:00pm.
Part-time standard delivery: on campus 1 day a week, Monday–Friday, usually 10:00am–5:00pm.
Curriculum
Six Level 7 modules combining specialist practice with independent research.
01Course modules
Level 7
Course modules
Level 7
- Postgraduate Study Skills, Research Methods and Ethics
- Principles of International Marketing
- Developing Digital Strategies, Innovation and E-Commerce
- Cross-Cultural Leadership and Human Capital Management
- Customer-Centric Marketing and Strategic Brand Management
- Postgraduate Integrative Project
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessment reflects professional practice and can include written coursework, reports, oral presentations, examinations, online quizzes, in-class tests, simulations, practical projects and reflective work.
Teaching combines lectures, seminars, group work, case-study analysis and applied activities that connect academic principles with real organisational challenges.
A final integrative or major project demonstrates advanced independent research, critical analysis and professional reporting.
Entry requirements
Your route onto the course.
Postgraduate entry
- A UK honours degree at 2:2 or above, or an equivalent recognised international qualification, is normally required.
- Relevant professional experience is considered as part of the application.
- Applicants who do not meet the standard academic grade may still be considered where their life or work experience demonstrates suitability for postgraduate study.
English language
- Applicants should have previously been taught in English and have sufficient command of English for postgraduate study, or provide IELTS 6.5 or an accepted equivalent.
- International qualifications are assessed against current country-specific requirements.
International qualifications
Recognised international degrees, relevant country-specific qualifications and approved Pre-Master's routes may be considered against current entry requirements.
Application documents
- Completed application form.
- Degree certificate and academic transcript, with certified translations where required.
- Evidence of English-language ability where applicable.
- Personal statement, CV and details of relevant professional experience where requested.
Fees & funding
Understand the full cost.
The fee for the course is confirmed in the offer letter.
Published fees and eligibility for the alumni rate should be reconfirmed before enrolment.
Funding your study
Eligible UK students may be able to apply for a government Postgraduate Master's Loan towards tuition and living costs.
Eligibility depends on personal circumstances, previous study, the course and the provider.
What you’ll achieve
Skills for ideas that move forward.
Design international and digital marketing strategies informed by customers, culture, brands and emerging technology.
Apply entrepreneurial, ethical and sustainable thinking to marketing leadership and innovation.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- International marketing manager
- Digital strategy manager
- Brand manager
- E-commerce manager
- Customer insights manager
- Marketing consultant
- Entrepreneur
Frequently asked questions
Course questions.
Can I study full-time or part-time?
Yes. The published duration is one year full-time or two years part-time.
When can I start?
Published starts are September, January and May.
How is the course assessed?
Assessment can include coursework, reports, presentations, tests, simulations, reflective work and a final integrative or major project.