Course overview
Advance specialist knowledge through career-focused postgraduate study.
Develop digital strategy, campaign, customer-journey, CRM, media, marketing-metrics, leadership and research expertise.
Course overview
Build the strategic and analytical capability to plan, deliver and evaluate digital marketing across customer touchpoints, media channels and data-rich environments.
Programme structure
Published duration: 1 year, or up to 2 years with Advanced Practice. The detailed curriculum is organised below by route or stage.
Study pattern
Full-time teaching is normally scheduled between 9:00am and 5:30pm, with students typically on campus 2–3 days a week.
Curriculum
Review the published modules and route options in a clear structure.
01Master's modules
Level 7
Master's modules
Level 7
- Strategic Marketing in the Digital Era
- Developing Leadership Capability for Professional Practice
- Research Methods and Analytics for Business Practice
- The Digital Customer Journey: Data, Profiling and CRM
- Digital Campaign Management and Media
- Marketing Metrics and Analysis
- Academic Language Skills for Post-Graduate Business Students (0 credits)
- The Newcastle Business School Masters Dissertation (60 credits)
02Advanced Practice options
Advanced Practice
Advanced Practice options
Advanced Practice
- Internship (60 credits)
- Business Clinic PG Group Consultancy Project (60 credits)
- Applied Management Work Investigation (60 credits)
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Teaching combines lectures, seminars, workshops, tutorials, practical activity and independent study, supported by academic and employability guidance.
Assessment can include coursework, critical reports, case work, presentations, practical exercises, individual and group projects and a substantial research or professional-practice project.
The optional Advanced Practice stage provides an additional experiential project such as an internship, consultancy, research, professional-practice, enterprise or innovation project, subject to the route offered.
Entry requirements
Your route onto the course.
Academic entry
- A minimum UK 2:2 honours degree or equivalent is normally required; substantial experience in a business organisation may also be considered.
English language
- IELTS 6.5 with no individual element below 5.5, or an accepted equivalent.
International and non-standard entry
Equivalent international qualifications and non-standard applicants are considered against the current published requirements for the chosen route.
Application documents
- Completed application form.
- Qualification certificates and transcripts, with certified translations where required.
- Evidence of English-language ability where applicable.
- Personal statement, CV and evidence of relevant professional experience where requested.
Fees & funding
Understand the full cost.
Fees should be reconfirmed for the selected intake before enrolment.
Tuition does not normally include optional books, stationery, printing, equipment, accommodation, living costs or travel.
Funding your study
Eligible UK students may be able to access postgraduate funding, subject to the exact course route and personal circumstances.
What you’ll achieve
Skills for ideas that move forward.
Plan and evaluate digital campaigns using customer, media and performance data.
Connect digital strategy, CRM, leadership and independent marketing research.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- Digital marketing manager
- Campaign manager
- CRM manager
- Marketing analyst
- Paid media specialist
- Digital strategy consultant
Frequently asked questions
Course questions.
How is this course delivered?
The course is delivered full-time at the London Campus.
When can I start?
Published start months are January, May, September.
Who awards the qualification?
The awarding university is Northumbria University.