Course overview
Advance your specialist knowledge and professional capability.
Advance across digital strategy, brands, communications, big data, MarTech, customer experience, social media and transformation.
Course overview
This practice-based MSc is designed for marketers moving toward senior responsibility. It combines strategic brand and communications planning with big data, customer experience, MarTech, AI and digital creativity, using live business challenges to develop adaptable professional judgement.
Study options
The course is offered through weekday blended study at the listed UK campuses and through flexible online learning. The UK catalogue excludes the separately published Berlin route.
Professional focus
Teaching and assessment connect postgraduate theory with current professional practice, applied problem-solving and independent research.
Curriculum
Review the complete master's module structure.
01Core modules
180 credits
180 credits
Core modules
180 credits
- Digital Marketing Environment20 credits
- Building and Managing Digital Brands20 credits
- Contemporary Marketing Communications Planning20 credits
- Big Data, Analytics and MarTech20 credits
- Managing Customer & User Experience20 credits
- Social Media Marketing20 credits
- Digital Transformation Project60 credits
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Marketing campaign plans
Digital marketing artefacts
Customer journey maps
Live client briefs
Digital marketing consultancy project
Entry requirements
Your route onto the course.
Academic and professional entry
- A UK bachelor's degree at 2:2 or above, or an accepted equivalent.
- Applicants with an HND, HNC or DipHE and three to four years of strong professional experience with managerial or supervisory responsibility may also be considered.
English language
- IELTS 6.5 overall with no component below 6.0, TOEFL iBT 90, or an accepted equivalent.
- Previous study completed in English may be accepted with suitable evidence of the medium of instruction.
Fees & funding
Understand the full cost.
Arden states that quoted fees relate to the intake on which the student enrols, not the application date.
Promotional awards and offers are subject to Arden's terms and conditions and may change or expire.
Students who require a visa to study in the UK may be charged the fee associated with their home country.
Funding your study
Eligible students may be able to use postgraduate Student Finance funding. The exact loan amount and personal eligibility should be confirmed before enrolment.
What you’ll achieve
Skills for ideas that move forward.
Professionally accredited by the Digital Marketing Institute (DMI) and Chartered Institute of Marketing (CIM).
Apply strategic marketing knowledge to live client challenges.
Complete a 60-credit Digital Transformation Project.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Career directions
- Digital marketing manager
- Marketing strategist
- Brand manager
- Customer-experience manager
- Marketing analytics
- Social media leadership
Frequently asked questions
Course questions.
Can I study this course online?
Yes. Arden currently lists an online route for this course.
Is UK-campus study available?
Yes. Current UK locations are London and Manchester. Exact campus availability depends on the selected intake.
When can I start?
The current application options list September 2026, October 2026, November 2026, February 2027. Availability should be confirmed before application.
Who awards the degree?
The degree is awarded by Arden University.