Course overview
Begin with a Foundation Year and progress through a complete honours degree.
Build an academic foundation before developing management, consumer insight, customer analytics, digital marketing, international marketing and strategic leadership skills.
Course overview
The foundation year bridges the gap between current qualifications and degree study. Across the full programme, students explore marketing, people, operations, logistics and finance while learning how organisations compete responsibly across different cultural markets. Practical work develops leadership, consumer insight, digital marketing, branding and communication for different audiences.
Learning format
Hybrid learning combines online teaching with scheduled attendance at Greenwich Campus. Mondays are online from 6:00–8:00 PM. Students attend on campus on two Tuesdays per month from 6:00–8:00 PM and two Saturdays per month from 9:00 AM–6:00 PM.
Applicant eligibility
This Foundation Year route is published for UK-based students and is eligible for Student Finance England subject to individual and course eligibility.
Curriculum
Review the complete published module structure by year.
01Foundation Year
Foundation Year
120 credits
Foundation Year
Foundation Year
- Academic Communication Skills30 credits
- Fundamentals of Business30 credits
- Exploring Business Environments30 credits
- Data Analysis and Research Skills30 credits
01Year 1
Year 1
120 credits
Year 1
Year 1
- Introduction to Accounting and Finance30 credits
- The Future of Work30 credits
- The Global Economy30 credits
- Marketing and Consumer Insights30 credits
02Year 2
Year 2
120 credits
Year 2
Year 2
- How to Change the World30 credits
- Customer Analytics30 credits
- Enterprise Project Management30 credits
- Digital Marketing30 credits
03Year 3
Year 3
120 credits
Year 3
Year 3
- Strategic Management30 credits
- International Marketing30 credits
- Career Project (Roehampton Live Project)30 credits
- Career Project Skills (Consultancy Bootcamp)30 credits
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessment is built around case-based and workplace-style activity. Published examples across the modules include business reports, presentations, portfolios, project plans, pitches, data analysis, reflective work and live consultancy projects.
Entry requirements
Your route onto the course.
Academic entry
- A UK Level 3 qualification or an equivalent EU/overseas qualification. The current course page displays 48 UCAS tariff points together with an inline update referencing 64 UCAS points, so the exact threshold should be confirmed for the selected intake.
- An Access qualification with at least 45 achieved credits may also be considered.
- Applicants aged 21 or over who do not meet the standard criteria may be considered through relevant academic, professional or vocational experience and evidence of commitment to study.
English language
- IELTS 5.5 overall with at least 5.5 in each component, or an accepted equivalent such as GCSE English Language grade 4/C or above.
- Applicants without formal proof of English may be able to take the provider's internal online English test.
Fees & funding
Understand the full cost.
Fees and scholarships are taken from the current course page and should be confirmed in the formal offer for the selected intake.
Funding your study
Eligible UK students may finance their studies through Student Finance England. Applicants must provide evidence of a submitted, pending or approved student-finance application before enrolment.
What you’ll achieve
Skills for ideas that move forward.
Use consumer and customer data to support marketing decisions.
Plan digital and international marketing activity with commercial awareness.
Connect marketing strategy with finance, projects, ethics and sustainable management.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Potential career directions
- Digital-marketing executive
- Marketing analyst
- Brand executive
- Customer-insight analyst
- Business-development executive
- Project coordinator
- Management consultant
- International-marketing executive
Frequently asked questions
Course questions.
Where is the course taught?
The course is delivered at Greenwich Campus in London through a hybrid timetable with additional online learning.
Who awards the degree?
The degree is designed and awarded by the University of Roehampton, London.
What is the weekly study schedule?
Mondays are online from 6:00–8:00 PM. On-campus attendance takes place on two Tuesdays per month from 6:00–8:00 PM and two Saturdays per month from 9:00 AM–6:00 PM.