Course overview
Begin with a supported foundation year, then progress through a complete honours degree.
Build practical skills in content, social media, SEO, digital advertising, user experience, analytics, brand strategy and digital public relations.
Course overview
This vocational degree begins with an integrated foundation year and then develops the technical and strategic skills used by modern digital marketers. Students work with international case studies and realistic assessment scenarios while building practical capability in content, platforms, advertising, search, user experience, analytics and campaign strategy.
Foundation Year
The Foundation Year develops academic writing, research, critical thinking, communication and subject-specific confidence before progression to Level 4. Successful completion leads directly into the degree stages of the programme.
Blended learning
Arden lists Daytime blended, Evening blended delivery for this course. Teaching combines scheduled campus sessions with online resources and independent study through iLearn; the exact campus timetable is confirmed for the selected intake.
Curriculum
Explore the full Foundation Year and Levels 4, 5 and 6 module structure.
01Foundation Year
Foundation Year · 120 credits
120 credits
Foundation Year
Foundation Year · 120 credits
- Preparing for University Success20 credits
- Exploring the Business Environment20 credits
- Advancing your Academic Skills20 credits
- Becoming an Effective Leader20 credits
- Planning for Your Future Success20 credits
- Investigation & Innovation Project20 credits
04Level 4
Level 4 · 120 credits
120 credits
Level 4
Level 4 · 120 credits
- Understanding Digital Marketing20 credits
- Content Production20 credits
- Audience Fundamentals20 credits
- Managing Social Media20 credits
- Building Digital Platforms20 credits
- Resource Management20 credits
05Level 5
Level 5 · 120 credits
120 credits
Level 5
Level 5 · 120 credits
- Digital Advertising20 credits
- Search Engine Optimisation and Copywriting20 credits
- User Experience Design20 credits
- Digital Marketing Campaigns20 credits
- Research for Digital Marketing20 credits
- Digital Internship20 credits
06Level 6
Level 6 · 120 credits
120 credits
Level 6
Level 6 · 120 credits
- Digital Marketing Analytics20 credits
- Global Brand Management20 credits
- Digital Marketing Strategy20 credits
- Strategic Customer Experience Design20 credits
- Digital Public Relations20 credits
- Digital Marketing Showcase20 credits
Module availability and content may change as part of the provider’s ongoing academic review.
Assessment
Practical ways to show what you know.
Assessments simulate industry scenarios such as social-media strategy, campaign pitches, content production, analytics and customer-experience planning.
A Level 5 digital internship and final digital-marketing showcase support professional portfolio development.
Entry requirements
Your route onto the course.
Standard entry
- A minimum of 45 credits at Level 3 completed within the last three years, or an equivalent qualification.
Alternative entry
- Applicants without the standard qualification may be considered with at least two years of professional experience in a business or marketing-related field, supported by a CV and reference.
- Applications through a non-standard route are assessed individually and may require a personal statement, interview, CV or references.
English language
- IELTS 6.0 overall with no component below 5.5, TOEFL iBT 80, or an accepted equivalent.
- Previous study in English may be accepted with suitable evidence of the medium of instruction.
Fees & funding
Understand the full cost.
Arden states that published fees relate to the intake on which the student enrols, rather than the application date.
Tuition fees may be reviewed for later intakes; confirm the final amount before enrolment.
Funding your study
This course is listed as eligible for Student Loans Company funding to help with tuition fees and other study expenses, subject to personal eligibility.
Study materials required for the course are provided through Arden's learning environment.
What you’ll achieve
Skills for ideas that move forward.
Accredited by the Digital Marketing Institute (DMI).
Complete a credit-bearing digital internship at Level 5.
Create a professional digital-marketing showcase at Level 6.
Career opportunities
Where this course can take you.
Career outcomes depend on your experience, further training and the requirements of each role.
Career directions
- Digital marketing
- Social media management
- SEO and copywriting
- Digital advertising
- Content marketing
- Brand management
- Digital public relations
Frequently asked questions
Course questions.
Is the Foundation Year included in the degree?
Yes. This is a four-year honours degree with an integrated Foundation Year followed by Levels 4, 5 and 6.
How is the course delivered?
The UK-campus route is full-time blended learning. Arden currently lists Daytime blended, Evening blended attendance for this course, with online resources and independent study between campus sessions.
When can I start?
The current published application options are September 2026, November 2026. Campus and timetable availability should be confirmed for the chosen intake.
Who awards the degree?
The degree is awarded by Arden University.